Gilt Fuse = Gilt Female?

I feel so deceived. All the hype about the new Gilt Fuse, and yet apparently it doesn't even apply to us guys.

Countless - COUNTLESS - blogs wrote about it. Nary a one mentioned anything about it being women only.

So when I saw the email subject of "We think you're going to love Gilt Fuse" in my inbox today, you can imagine my quick nod of assent. But then I opened up and bore witness to this crucial line: "...exclusively for women." I never saw this coming (though I probably should have, given the two ladies in the photo, and the fact that most of the hype came from women's blogs). Oh, the horror.